Digital Marketing Training Center In Trivandrum
Advantage and Disadvantages of a Blog
Blogging refers to writing, photography, and other media that's self-published online. Blogging started as an opportunity for individuals to write diary-style entries, but it has since been incorporated into websites for many businesses. The hallmarks of blogging include frequent updates, informal language, and opportunities for readers to engage and start a conversation.
The word blog is actually a shortened form of its original name, "weblog." These weblogs allowed early internet users to "log" the details of their day in diary-style entries. Blogs often allow readers to comment, so as they became more common, communities sprung up around popular blogs.
Like most internet-based innovations, many entrepreneurs saw marketing potential in having a blog, and the adoption of blogging among the business community helped further increase the popularity of the medium. Not only can a blog be used for marketing a business, but it can also become a home business in and of itself.
Advantages of blogging
- Good for SEO: Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool. A defining feature of blogs is the frequency with which they're updated, and that fresh content helps improve a website's SEO performance.
- Maintains communication with customers: Blog posts can keep your customers and clients up-to-date on what's going on, let them know about new deals, and provide tips. The more frequently you post useful content, the more often a customer visits your blog, and the more likely they are to spend money.
- Builds rapport with customers: Not only does a blog allow you to show off what you know—building your expertise and credibility—but people can also post comments and interact with you. That allows customers to get to know you, and hopefully, develop relationships that turn into purchases.
- Generate alternate income: Successful blogs can make money themselves. Along with your product or service, blogs can generate income from alternate sources such as advertising and affiliate products.
- Time-consuming: The success of blogging comes from having people return, and they only return when there's new stuff to read. That means bloggers need to generate content at least several times a week to be effective at engaging readers and increasing SEO.
- Constantly requires fresh ideas: Posting several times per week won't be beneficial if the ideas aren't fresh and engaging. It can be draining to constantly conceptualize and execute fresh content. The good news is that you don't have to do it all yourself. You can have guest writers or hire freelancers. Another option is to curate content from others. You can buy private label right (PLR) content and modify it for your blog.
- Payoff is delayed: One of the biggest frustrations with blogging is that it's time-consuming with little payoff in the beginning. It takes time to build up a readership and momentum.
- Blogging in and of itself won't generate income: At one time, posting an article was enough to generate traffic and income. Today, a successful blog needs email marketing, additional perks such as content upgrades, and an engaged social network, such as a Facebook group.
The most common answer to the question “what is a blog?” is “a place where you can talk to your followers.” While this is correct, blogging websites can be used for much more than that. While many people utilize blogging websites to share information with their followers, businesses usually use them to reach their potential customers via search engines.
If you would like to create your first blog, make sure to pick the right platform and build an easy-to-navigate website. Additionally, having a set niche, excellent content writing skills, and some SEO knowledge will be beneficial for those interested in personal weblog websites or blogging for business.
Comments
Post a Comment